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"Each error caught companies off-balance and
led directly to the next over-reaction. The next error will be to fail
to realise the Net’s power to totally reform every part of the supply
chain and internal organisation. Too many still see the Net as websites
and sales brochures," Dixon said.
Dixon also spoke of trends. The aquaculture industry will be affected by
many different complex trends over the coming years, all operating
together, sometimes in unexpected ways and producing changes in the
industry that may be very rapid indeed.
"The ability of the aquaculture industry
to foresee and react to these trends and changes is of vital importance
to the future development and success of the sector," Dixon explained.
Dr Dixon is a fellow of the Centre for
Management Development at the
London Business School, the author of 10 books and Chairman
of
Global Change Ltd. He advises
Fortune 500 company boards and senior teams on the impact of
a wide range of global trends.
 FIS.com |
