Although Maritech is not the
only aquaculture company on the Treasure Coast, with its
diversity, it has to be considered the most ambitious.
Company officials are hoping
that in the not-too-distant future what you order off the
menu at Red Lobster, buy in the seafood department at Publix,
bring home as marine pets or take your children to see at
SeaWorld will have some connection to Maritech.
"We're a self-sustained
(research and development) company that's commercializing in
several areas," said Rod Reed, the company's chief executive
officer. "We will continue to grow and spin off these
different opportunities. Marine life is the last of the food
sources to be domesticated. What we're trying to do is
domesticate marine warm-water fin fish. The ocean is not
going to supply the needs for seafood."
These plans and statements
are not whale tales to be discarded.
The company, which has roots
in Fort Pierce, occupies a 50,000-square-foot facility off
99th Street with room to expand on the 4-acre site that it
leases. It also has an agreement with the Florida Institute
of Technology that allows the company to conduct research at
the institute's oceanfront marine laboratory in Vero Beach.
It is in the process of
readying a production facility on a 4-acre site in Nassau,
Bahamas. This, again, is a lease/purchase agreement, for an
existing facility that includes 44 production tanks, each
capable of holding 17,000 gallons.
Maritech, with an annual
payroll of $700,000, also employs 20 full- and part-time
workers, 17 of them in Vero Beach. The plan is to double or
triple the number of employees in three to five years, Reed
said.
"We think we're a good
industry for this county because we provide good, high-tech
jobs with good salaries and it's the kind of industry that
attracts other, related businesses to the community," Reed
said.
Penny Chandler, executive
director of the Indian River County Chamber of Commerce, has
no trouble agreeing with Reed.
"The company shows a lot of
diversity and that's what we need in this economy to make
things go," she said. "Aquaculture has definitely been a
part of the discussion for the economic development mix in
our community. This company is a good example of the
diversity it can bring and the progress it can make."
As good as prospects appear
at the moment for Maritech, it is something that did not
materialize overnight.
In fact, it has taken years
of effort and as much as $20 million in total investment in
more than a decade to get to this point. So concerned were
they about counting their eggs before they hatched, Maritech
officials put off any interviews for the better part of a
year.
Incubation period
Maritech's route to Sebastian
was actually navigated through Fort Pierce.
The company is a successor
company to two other aquaculture businesses that operated in
Fort Pierce during the 1990s -- American Aqua Resources,
owned by Wesley Harris, and Atlantic Aquaculture
Technologies, owned by Vero Beach businessman Andy Williams,
who owns Calyx & Corolla, the high-end floral catalog
business.
In 1997, Dyer Aqua LLC, a
Tennessee-based company owned by Billy Walker, bought a
stake in American Aqua Resources, which had been doing
research on how to grow indoors a variety of high-end money
fish such as snook, grouper and red drum.
At the end of 1997, American
Aqua Resources bought the assets of Atlantic Aqua Resources,
which had been doing research on mahi mahi and red fish.
The newly combined company
then announced an ambitious plan to turn a 10-acre citrus
grove on Indrio Road near Fort Pierce into a $150 million
facility that would produce 60 million pounds of fish a year
and employ 600 people in relatively short order, news
accounts state.
An enthusiastic St. Lucie
County Commission even approved some zoning changes in
January 1998 to accommodate the planned enterprise, hoping
the county would become "the aquaculture capital of Florida,
if not the world," in the words of one county commissioner.
However, the big plans never
materialized. Company officials came and went.
Finally, Dyer Aqua bought out
the assets of the company in November 1999 and formed
Maritech. Today, Maritech and Dyer Aqua are one and the
same.
Maritech started out
corporate life in Fort Pierce, but it moved to its Sebastian
facility two years ago where it has been quietly doing
research and reassembling its business plan.
Reed think the new version of
the old company will succeed where the other failed because
it has taken a completely different approach to the
business.
"We're trying to do it in
steps, going slower and being more diversified," Reed said.
"After all, we've had a major plan to get this accomplished
since 1999. I just believe in getting there on a slow,
steady path."
A future in fish
Maritech is divided into four
distinct areas, led by its scientists Bruce Calman, Nick
Nevid and Tom Cornett.
First and foremost is the
research and development department -- led by Calman and
Nevid -- which, among other things, looks at ways to grow
foods for fish that make them grow faster and healthier,
even in confinement.
The company is going after
the saltwater ornamental fish market through a division
called Proaquatix. The 2-year-old division raises 32
varieties of marine fish that are sold domestically and
internationally to such countries as Spain, France and
England. The division generates about $500,000 in sales a
year.
This market is one that Reed
thinks Maritech can easily dominate, principally because of
the lack of competition.
Although the freshwater
ornamental market has no shortage of players -- there are
about 300 farmers in Florida alone -- the saltwater market
has just three that supply the United States, said Reed.
Those are Proaquatix, a division at Harbor Branch
Oceanographic Institute in Fort Pierce and a company called
Sea-Quest in Puerto Rico.
The reason there is so little
competition in the saltwater ornamental market is that it is
much harder to do saltwater ornamentals than freshwater
ornamentals, Reed said.
"We feel comfortable we will
dominate sales in three to five years because of our ability
to produce a wide variety of fish," Reed said.
The commercial food fish area
-- under the direction of Cornett -- is another market that
Maritech officials think they can have an impact.
The company, which has the
ability to grow red drum, black drum, sea trout, cobia and
pompano, is working with Savon Foods of St. Petersburg,
which, in turn, works with Publix and Darden (parent of Red
Lobster and Olive Garden).
Publix and Darden, Reed said,
have agreed to buy fish from Maritech when production starts
in about nine months. The facility in the Bahamas can
initially produce 360,000 pounds of pompano a year, he
added.
New York calling
The company also is
contemplating putting an indoor production facility in New
York, partly to tap into the large Kosher market there.
Officials from the state of New York are scheduled to visit
Maritech in the next week in a bid to encourage the company
to place a facility there.
"New York has solicited us
because it wants more agriculture in the state and
aquaculture falls into that category," Reed said.
The fourth and final area for
the company was something of an accidental market. Because
one of the company's employees once worked for SeaWorld in
Orlando, Maritech ended up as a supplier of fish --
principally pompano -- for display and as a food source for
bigger fish.
The company has sent fish to
the Florida Aquarium in Tampa and to a zoo in Spain. It also
has a back order from Six Flags Over Ohio.
"We did not anticipate
getting into this angle, but there are 3,000 zoos and
aquariums in the United States alone that are all looking
for a supply and we can do it a lot cheaper than they can
going out into the wild," Reed said. "We can also supply
year round, whereas in the wild, pompano only run
seasonally."
Reed said Maritech is the
only company that's involved in this segment so it presents
a "huge opportunity."