Ref:523/03

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AUSTRALIA - Jan 30, 2003
Source: Eyre Peninsula Tribune
Aquaculture Trail helping tourism

Eyre Peninsula's Seafood and Aquaculture Trail is proving to be a success for the operators of the individual visitor sites and the region as a whole.

Tourism EP marketing manager Shaun de Bruyn said since the Seafood and Aquaculture Trail, which is aimed at the self-drive tourism market, was launched in November last year interest has been very high for it.

"It's been pretty good right across Eyre Peninsula from the sound of things so far," he said.

The trail, which was launched across Eyre Peninsula by Tourism Minister Jane Lomax-Smith, includes 12 guided tours stretching from Whyalla to Ceduna where visitors can discover the dynamic seafood and aquaculture industry by visiting operations and taking tours at Whyalla, Cowell, Arno Bay, Port Lincoln, Elliston, Streaky Bay, Smoky Bay and Ceduna.

Mr de Bruyn said people haven't necessarily been taking part in the whole trail but have been picking bits and pieces up as they travel around Eyre Peninsula and he said in the near future it was likely more operators would become involved in the trail.

"We've got strong interest to add other businesses to it and hopefully another three or four operators will be added soon."

Tourism EP is currently gathering information from operators and tourists as to how successful the trail has been and hopes to be able to paint a more accurate picture for potential operators within the industry.

The numbers will also help Tourism EP access grant funding for signage for the operators to further highlight the trail.

Mr de Bruyn said the exposure for the trail has been "huge" in Adelaide with the Minister and Department getting right behind it and helping with its promotion.

Around 390,000 people visit Eyre Peninsula each year, with the majority on self-drive holidays, but the potential exists to promote the Seafood and Aquaculture Trail to the international market as well.

"Clean Seas (the Arno Bay-based hatchery and grow out operation) is good enough now to go straight into the international tourism market and others aren't far behind."

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